XS Energy Drink
As one of the largest energy drink brands in the country, the focus of XS is neither to behave like the market leader nor directly challenge other leading brands, but rather to emphasize independece. Over the years XS has managed to deliver revolution in a can not only from a product, packaging, and design standpoint but also distribution.
Responsibilities: Art/Creative Direction, Brand Management, Web Design, Email Marketing, Packaging, Promotional and Environmental Design
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